The Takeaway: Humanity is waking up to
truths that have long been held hidden behind the lack of honest media and
government. As we begin to understand what is truly going on behind the scenes,
we are beginning to ask even deeper questions. Why have we not be told the full
story? Why do we give up our power to those who do not have our best interests
at heart? What role are they playing in the awakening of humanity? Who are we?
Why are we truly here and why are we not thriving as a global society? What is
truly holding us back?
IN BRIEF
·
The
Facts:
The US government and Yale University collaborate in a clinical
trial to determine the best messaging to persuade Americans to take the
COVID-19 vaccine.
·
Reflect
On:
Why do people need to be persuaded? Is it possible they have a
lack of trust in public health recommendations for good reason?
What Happened: The US Federal government in collaboration with Yale University
held clinical trials to determine what the best messaging would be to persuade
Americans to take the COVID-19 vaccine when it is ready. The news of this study
does show an interest in finding the best way to persuade people into an
ideal decision for the Federal government, and likely vaccine makers, and it
also shows that a mandatory vaccine campaign may still be the plan B down the
road, as opposed to plan A.
The official title of the
trial is, “Persuasive Messages for COVID-19 Vaccine Uptake: a Randomized
Controlled Trial, Part 1.”
According
to the brief summary for trial:
This study tests different messages
about vaccinating against COVID-19 once the vaccine becomes
available. Participants are randomized to 1 of 12 arms, with one control arm
and one baseline arm. We will compare the reported willingness to get a
COVID-19 vaccine at 3 and 6 months of it becoming available
between the 10 intervention arms to the 2 control arms.
Study
participants are recruited online by Lucid, which matches census based sampling
in online recruitment.
The study essentially looks at the best possible messaging that
can be used on Americans, ranging from expressing vaccine benefits, to using
messaging about economic impact, making someone feel guilty or embarrassed for
not taking the vaccine, and so on.
The study looked at around 4000 participants aged 18 years and up,
all of whom had to be US residents of course.
The various ‘arms’ used in the study when it came to messaging
were as follows:
Other:
Control message
Other: Baseline message
Other: Personal freedom message
Other: Economic freedom message
Other: Self-interest message
Other: Community interest message
Other: Economic benefit message
Other: Guilt message
Other: Embarrassment message
Other: Anger message
Other: Trust in science message
Other: Not bravery message
Interestingly, the study also looked at various social elements
involved in vaccination, see below:
Primary Outcome Measures :
1. Intention to get COVID-19 vaccine [ Time Frame: Immediately after
intervention, in the same survey in which the intervention message is
provided ]
This
is a self reported measure, immediately after the intervention message, of the
likelihood of getting a COVID-19 vaccination within
3 months and then 6 months of it becoming available. During analysis, responses
among those assigned to different intervention messages will be compared to
those in the control group.
Secondary Outcome Measures :
1.
Vaccine confidence scale
[ Time Frame: Immediately after intervention, in the same survey
in which the intervention message is provided ]
This is a validated
scale. This scale will be used to assess the impact of the messages on vaccine confidence. (Outcome assessed only for the
half of the sample that answers these items post-treatment)
2.
Persuade
others item [ Time Frame: Immediately after intervention, in the
same survey in which the intervention message is provided ]
This is a measure of a
willingness to persuade others to take the COVID-19 vaccine.
3.
Fear
of those who have not been vaccinated [ Time Frame: Immediately
after intervention, in the same survey in which the intervention message is
provided ]
This is a measure of a
comfort with an unvaccinated individual visiting an elderly friend after
a vaccine becomes available
4.
Social
judgment of those who do not vaccinate [ Time Frame: Immediately
after intervention, in the same survey in which the intervention message is
provided ]
This is a scale composed
of 4 items measuring the trustworthiness, selfishness, likeableness, and
competence of those who choose not to get vaccinated after a vaccine becomes available.
Why This Matters: As more credible information about vaccinations and their
associated dangers circles the internet and informs people, their choice to not
vaccinate in certain situations is increasing. As noted by The World Health
Organization, even doctors are starting to question and have a lack
of trust in vaccines. Because of all of this, I believe pharmaceutical
companies now have to work harder to convince people to get vaccines so their
profits can stay where they are at. We are seeing the power of free and open
media. You can likely guess you would not see a story like this nor honest
coverage about vaccines in mainstream media.
The Takeaway: Humanity is waking up to truths that have long been held
hidden behind the lack of honest media and government. As we begin to understand
what is truly going on behind the scenes, we are beginning to ask even deeper
questions. Why have we not be told the full story? Why do we give up our power
to those who do not have our best interests at heart? What role are they
playing in the awakening of humanity? Who are we? Why are we truly here and why
are we not thriving as a global society? What is truly holding us back?
These
questions lead us inwards to explore the true nature of who we are. Do we
really lack the solutions in our world to allow humanity to thrive? Or is it
that human consciousness is suppressed and stuck in a story of
separation? Raising human consciousness is
the solution we’re looking for.
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