“You’re
gonna need a bigger boat”
— Jaws
— Jaws
Do
you remember the Zune? I barely do.
Do
you remember the iPod? Silly question.
The
iPod changed everything.
While
the Zune was technically superior in nearly every way to the iPod, the iPod
became a phenomenon. And then it became the iPhone and the rest was history.
Why? Because Apple
focused on how the iPod made your life better.
In
marketing there is something called “The Chasm.” It’s
an idea put forth by Geoffrey Moore in the early 90’s. Getting 16% market
share is easy. There are nearly always one in six people who are willing to
adopt the new or different thing.
But, to become a social
phenomenon that ‘new thing’ has to ‘cross the chasm’ by shifting the marketing
message from its newness and superiority to why this ‘new thing’ will make your
life better.
The message has to appeal to
people’s sense of shared experience and community. And if that shift is
successful your product or message will ‘cross the chasm’ and
see mass adoption.
Conditions have to be right
and the message aligned perfectly with them.
If you do your new thing will explode in the public consciousness literally overnight.
If you do your new thing will explode in the public consciousness literally overnight.
Look
at how quickly Jordan Peterson has blown up.
Conditions
were right for people to receive his message. And all it took was the
right moment for him to stand up to a virulent ideologue like Kathy Newman of
the BBC to become a hero to millions.
So,
what does all this 16% Chasm stuff have to do with Donald Trump?
After all, he crossed the chasm and won the presidency.
But
to destroy the Democrats and his Deep State opposition the chasm Trump
needed to cross was a demographic one.
Minorities,
specifically black voters.
And
because he did, nothing about our electoral politics will ever be the same.
Rasmussen
released a bombshell report on Friday stating that Trump’s support among black
voters is now a whopping 36%.
This
versus 19% a year ago.
Now,
Rasmussen skews Republican in his sampling like Gallup skews Democrat, so lop
3-5% off both of those numbers, the margin of error. Go back to Trump’s
polling with black voters just a few months ago and you’ll see numbers in the
17% range.
Today
36%. That, my friends, is crossing the chasm in a big way.
YUGE even.
And it’s typical.
Italy’s Northern League ‘crossed the chasm’ in
January and doubled support in six months.
So,
now the question is what caused this? What changed?
In my mind it was Kanye
West. Yes, Kanye West’s “Seven Words that Changed Everything”
made it acceptable for millions of black voters to see Trump differently.
Conditions
were ripe. The Democrats were going to places unacceptable to most people
– insane, intersectionalism, calling everyone a racist, extreme gun control,
censorship, etc.
It
didn’t hurt that things have improved quickly under Trump for Black
Americans. We’ve all seen the statistics – lowest unemployment in
decades, rising wages, etc.
But, that’s not “crossing the
chasm” material. What is is controlling immigration, the crackdown on
drug trafficking and tax reform. These things speak to black parents and
community leaders. And Trump’s messaging has been letter perfect via
Twitter.
Then
Kanye met with Trump at the White House and Kanye’s new album sold like bottles
of water in the middle of the desert. And people thirsting for a little
truth got a red-pill to go along with that bottle.
I
live in rural North Florida among hard-working, family oriented, church-going
black families and I can tell you none of these people voted for Hillary.
These
people aren’t looking for handouts, they are looking for someone to get out of
their way.
And
they have even less patience for the insane spectacle the Democrats are putting
on about Trump’s supposed foibles than the white people who voted for him.
Kanye’s
support of Trump was the Battle of the Bulge in the Culture War with
Marxism. He punctured all their myths. He rubbed their noses in
their smugness. My latest video reminds us of this.
And
he led black people by example.
While
the race-baiters shamed themselves and their brethren.
I
said back in June when it happened to my newsletter subscribers it would
permanently fracture the fragile coalition of the Democratic Party.
And
it has.
Trump stole the Union vote
back in 2016, now he’s stealing the minorities. By the time the mid-terms
are over, he’ll have solidified the rest of the centrists.
Race & Economics: How ...Walter
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This
will leave the Democrats as a permanent underclass in U.S. electoral politics
for the next generation.
This
is why Omarosa is out there making a fool of herself this week. She was
activated to staunch the bleeding.
It’s
why they doubled down on “Trump is a Traitor” post-Helsinki because they knew
these poll numbers were shifting quickly against them.
A
former CIA Director is trying to manufacture outrage in a cynical American
electorate over Trump removing his security clearance!
That
may be the worst election strategy decision since Hillary called half of the
country, “A basket of deplorables.”
Many
of whom were black, by the way.
You know they are desperate
when they trot out Nate Silver of Five-Thirty-Eight.com to
scold us about bad statistical methodology.
Remember,
Nate was the guy with the 98.5% chance of Hillary winning the morning of the
election. Rasmussen had Trump winning in 2016.
Here’s
a statistical reality for you, Nate, normal distributions are worthless in
abnormal times.
And these are the epitome of abnormal times.
And these are the epitome of abnormal times.
Going
forward, what will be abnormal is the Democrats winning any major election.
Reprinted with permission
from Gold
Goats ‘n Guns.
Publisher
of the Gold Goats n Guns. Ruminations on Geopolitics, Markets and Goats.
Copyright © 2018 Thomas Luongo
