i.e. unsubstantiated or erroneous content that's designed to mislead or sow confusion.
, that is, the elimination or marginalization of independent voices of skepticism and dissent.
1. The suppression of dissent under the guise of --in other words, dissent is labeled as a cover for silencing critics and skeptics.
2. The sharp decline of advertising revenues flowing to web publishers, both major outlets and small independent publishers like Of Two Minds.
3. The majority of advert revenues now flow into the coffers of the quasi-monopolies Facebook and Google.
4. Publishers are increasingly dependent on these quasi-monopolies for readers and visibility: any publisher who runs afoul of Facebook and Google and is sent to Digital Siberia effectively vanishes.
1. Most of the advert revenues in the digital market are being skimmed by Facebook and Google, as the chart below illustrates.
2. Ad blockers have become ubiquitous.
3. Few people click on the display ads that are the standard in desktop web publishing; in other words, these ads simply don't work very well, and much of the revenue being generated is click-fraud, i.e. bots not real people clicking on adverts because they're interested in the product/service. As a result, advertisers are pulling away from these type of ads as they search for advert models that aren't so vulnerable to click-fraud.
4. The web is increasingly shifting to mobile, which has fewer advert spots due to the small size of the display. In addition, major third-party advert services such as Google Adsense place restrictions on the number and size of ads being displayed on publishers' sites.
While those posting on Facebook and other social media sites have little expectation of monetizing their content, many web publishers made enough income off adverts or affiliated income (from YouTube channels, for example) to justify the enormous time and effort they expended keeping their channel/site going.
Major publishers are struggling to build a subscription base large enough to fund their operations, a task made more difficult by the expectation that all content is free or should be free.
Patreon has been a boon for thousands of independent writers, journalists, cartoonists, filmmakers and other creators of content. The Patreon model (as I understand it, and yes I have a Patreon campaign) is not based on content that's behind a paywall available to subscribers only, but on providing incentives in the form of content or other rewards to those who choose to contribute.
I think the success of Patreon suggests that many people are willing to support the content creators they value. But like all voluntary revenue models, there's the : people who may have the income to pay a bit for content choose not to, and in essence free-ride on those few who do contribute/pay for content.
Some people have advanced the model of as the solution to the problem of compensating content creators fairly. While this model has some obvious benefits--pennies charged for access to content might add up to a living for content creators if their audience was large enough--it would still be a voluntary system, and thus it would have the same free-rider issue as every other voluntary payment-for-content idea.
Posting "free" content on social media ends up driving advert revenues to the social media and search monopolies, leaving nothing for the content creators. There is only so much serious content that can be created for free.
If what we're left with is "free" content (i.e. the creator gets no income for creating and posting content), Facebook, Google and click-bait link farms of sensationalist headlines, we'll end up with a thoroughly homogenized web of "approved content" underwritten by lobbyists, the entertainment industry and elitist foundations/think tanks, and little in the way of real dissent or diversity of independent analysis.
unemployment is at record lows, inflation is near zero, the "recovery" is alive and well, Russia is the enemy and any suggestion to the contrary is propaganda that must be eradicated as fake news, etc.
There's plenty of approved "diversity of opinion," but dissent is being sidelined to the fringes as a risk to the perfection of managed content.