Editor’s note: The following is a response by MOTW author Kurgan to a Millennial friend who pointed out that Generation X – which is notably quick to criticize the decadence of Boomers and the fecklessness of Millennials – has failed to provide his generation with adequate leadership in the battle for Western civilization. This communication was part of an online group discussion in a private forum. The controversy arose when Xers in the forum dismissed the “Life Begins at 50” t-shirt pictured above as nothing more than a crass Boomer attempt to brand and co-opt Gen X identity. The Millennial argued that branding is necessary to fight a culture war successfully, and that Xer resistance to the strategy is self-defeating and symptomatic of a wider generational apathy. All names referenced in the essay have been changed. You may also want to revisit an earlier post here at MOTW that addresses some of these same issues.