Last week, the current president of Ukraine thanked Facebook’s Mark Zuckerberg for his role in helping him win the propaganda war. Facebook lifted its ban on praising the various neo-Nazi militias in Ukraine. Then it announced it would allow calls for violence against individual Russians. In the world of infinitely malleable ethics, this is what Silicon Valley now calls a principled stand. Ukraine supporters are proud of their work on social media wining the meme war with Russia.